Marketing Intelligence and Research

We undertake market research projects incorporating competition analysis, the evaluation of opportunities for diversification and expansion, establishing marketing strategies and advice on direct mail and e-marketing campaigns.  This also incorporates product launches and press releases, e-marketing, conferences and exhibitions and advice on the creation and marketing of
e-books, e-journals and database products.

Projects undertaken in the past two years have included:

• Analysis of discipline specific competitors to identify acquisition opportunities
• Detailed profiles of companies active in the same competitive space as the client
• Market reports and surveys, including surveys of publishers' policy and practice in online publishing, the e-book market, the potential of open access publishing models and the impact of licensing re-publication rights to intermediaries on primary subscriptions
• Detailed reports on innovations within areas of the marketplace including new technologies 
• Strategic advice on marketing journals, books and online products including direct mail campaigns, e-marketing and penetrating new markets.
  

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